Hoa-Binh Nguyen · Hanoi, Vietnam

Chief of Marketing
& Growth.

15+ years building measurable growth engines across marketplace, app, gaming, fintech, insurance & education — now leading marketing through one of Vietnam's largest securities IPOs.

See the IPO case Get in touch →
Hoa-Binh Nguyen, Chief of Marketing & Growth
Signature impact

Numbers that moved the business.

~$55xM
IPO subscriptions led (≈ VND 14 trillion)
~20,00x
Individual investors subscribed
200K+
New users acquired · 200K+ MQLs at AIA
3×
Website traffic & social engagement growth
Experience

15+ years across the toughest growth arenas.

VPS Securities
2025 — Present
Chief of Marketing & Growth
  • Own the end-to-end growth engine — acquiring 200,000+ new users and reactivating ~7% of dormant customers across paid, organic & lifecycle channels.
  • Run dashboards & A/B programs tying spend to CAC, LTV and payback; lead Growth Marketing, Brand & Communication and Creative.
  • Led all IPO & post-IPO communications and crisis response; manage a 20+ person organization with full budget & ROI accountability.
AIA Vietnam
Mar 2022 — 2025
Head of Digital — Marketing, Platform & Martech
  • Tripled website traffic and generated 200K+ marketing-qualified leads; lifted social engagement 3× with improved brand sentiment.
  • Unified CRM, CDP and automation into one ecosystem enabling behavioral targeting and lifecycle marketing.
MSB Digital Bank
Mar 2020 — Nov 2020
Head of Marketing
  • Built the marketing function from zero for a digital-bank launch — team, tooling and growth framework.
  • Introduced a growth-squad model (marketing + product + data) with CDP-driven personalized activation.
Gameloft
May 2013 — Dec 2018
SEAP Marketing Manager
  • Owned regional growth across Vietnam, Laos, Cambodia & the Philippines for a global mobile-games leader.
  • Drove app-install campaigns launching top titles to millions of downloads; partnered with global monetization to lift ARPU & LTV.
Brands Vietnam & Udemy
2020 — Present
Instructor — Growth Marketing & Google SEM
  • Design and deliver practical training in Growth Marketing, Google SEM and Data-driven Marketing.
Featured project · Project 19 · Sep — Dec 2025

One of Vietnam's largest securities listings.

"VPS IPO — the investment opportunity you can't miss."

Led full marketing & communications for the IPO of VPS Securities — listed on HOSE under ticker VCK at VND 60,000/share (~US$3.4B valuation), backed by 19 consecutive quarters as Vietnam's #1 brokerage by market share. The challenge: make "IPO" simple, consistent across every channel, and keep momentum through each milestone — while arming the sales front with one coherent story.

~142M
Facebook impressions (+ ~52M on TikTok)
350K+
Engagements on IPO content
17.x%
Share of Voice (+8.x pts), #3 in sector
150+
Earned-media articles & coverage
  • First-ever IPO share offering via VTV, Facebook & MegaLive on TikTok in Vietnam
  • 26 VTV livestreams reaching 12.x M views
  • 4xK brand mentions, 80%+ neutral-to-positive sentiment
  • Discussion volume +11x% — the highest growth in the sector

A single flagship campaign delivered +33x% reach, +45.x% views and +26.x% engagement — built on an integrated owned + paid + community amplifier network.

Selected campaign metrics shown as approximate ranges; exact internal figures masked.
Core expertise

The full marketing function — with growth as the engine.

01

Consumer Growth

Paid acquisition (SEM/Google, Meta, TikTok, programmatic, app installs), SEO, ASO, content & product-led growth; lifecycle across email, push & in-app.

02

Performance & Data

CAC / LTV / ROAS, multi-touch attribution, cohort analysis, A/B experimentation, CDP and marketing analytics at scale.

03

AI & Martech

Hands-on builder with Claude and MidJourney; generative-AI workflows, automation and AI-driven insights. Built an AI market-signal app and AI learning tools.

04

Product Marketing & GTM

Value propositions, positioning, messaging and launch; localizing group-level product marketing for the Vietnam market.

05

Customer / B2B & Brand

Agent, developer & partner marketing; ABM; events, awards & thought leadership; trust-building in regulated, low-trust markets.

06

Leadership

Hiring, developing & scaling fast-moving teams; budget management with a performance mindset — every dollar tied to measurable return.

Education & certifications

Education

  • MBA
    Troy University
    2012—2014
  • B.A. Business Administration
    Hanoi University of Business & Technology
    2006—2010
  • Full-Stack Web Development
    freeCodeCamp
    2017

Certifications

  • FLMI (LOMA)
    LOMA 281 & 291
  • PMP Entry Certificate
  • The Data Scientist's Toolbox
    Coursera
  • INSEAD
    Google CXO Academy
Portrait of Hoa-Binh Nguyen
Get in touch

Let's talk growth.

Always up for a good conversation about growth, brand and AI in consumer businesses.

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